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Make Money Blogging! Easier said than done! Right?
I have been blogging for a while, and I realize how much effort and time it takes to create and maintain a successful blog.
My blog is a work in progress, and I learn a thing or two everyday!
When I first started blogging, I made it a point to follow a lot of successful blogs and become part of online communities.
But instead of getting inspired, I was getting overloaded with so much information, and I kept on postponing the action taking part.
And when I did take the action, I kept on writing topics that did not interest me but would make money fast.
There were so many other things that I should not have been doing but I kept on doing until I realized I was getting nowhere.
That was the phase of me being a newbie blogger.
But I always believe in this quote, “Anyone who has never made a mistake has never tried anything new.” – Albert Einstein
Like any other business, we are prone to making mistakes but if we learn from those mistakes, each and every one of those mistakes was well worth it!
Blogging is not as simple as it looks. There is a lot that goes behind a successful blog.
As I figured out what was working for my blog and what not, I was able to pinpoint a few reasons why there was no action happening on my blog.
If you have been wondering the same thing about your blog, here are 12 reasons why your blog isn’t getting any traffic and how you can fix that!
Reason #1: You don’t have a clear and strong niche
What if you are browsing Pinterest, and you found a delicious looking recipe, you pin it, save it and click on the image to check out rest of the post.
You read the rest of the post, explore the blog some more thinking if you can find another similar recipe. But you find some finance posts, blogging tips and parenting posts. You can’t find anything interesting and move on to the next blog.
You clearly were not able to engage your first time reader. They visited your blog, only to find blog posts that were not related to their area of interest. That is why it is very important to focus on one niche!
Blogging consists of focus! Not only on your blogging priorities, but one strong focus of your niche also. If you focus on one narrowed down niche, people will recognize your brand easily.
Someone who writes about food won’t be expected to write about mortgage issues.
I cannot emphasize how important it is to have one particular niche for your blog. Niche is something you specialize in, it is your expertise in that topic.
People look up to you for a solution to their problem. Make sure to have one narrowed down niche.
Reason #2: You don’t link to your own articles
It is important that you interlink when writing posts for your blog. When you point your readers to more informational post, they appreciate that you are ready to go into further detail. Plus there are many benefits that you as a bloggers get to reap.
There is the,
- Benefit of reduced bounce rate and increased pageviews.
- Search engines bots are able to index your other blog posts effectively.
- Link Juice passes from one post to another. This is very important for your blog.
When your readers click from one page to another on a website, that means you have engaged readers on your blog, that search engines love. So make sure to link to your other articles. There are many plugins you can use for this purpose.
I have used Insights plugin. It allows you to quickly access and insert information like links, images, videos etc into your blog posts. SEO Smart Link is another great interlinking plugin that provides automatic SEO benefits for your site in addition to custom keyword lists, nofollow and much more.
Reason #3: You don’t have an appealing blog
Your blog represents your brand. If your website design is cluttered and unorganized, chances are your readers are going to move onto other websites, never to return. You don’t want your efforts to promote your blog go in vain.
Before starting any promotional methods, make sure to design (or get it designed professionally) your blog so that it looks appealing to your readers’ eyes. Studiopress and Genesis Framework have some of the most popular blog designs. They also have extensive list of professional designers that you can hire to design your website.
Reason #4: You don’t know your audience
Blogging is like story telling. When you tell a story to your friend, it is more personable and more conversational. As soon as you start thinking that you are speaking to a crowd, you lose that personal touch.
To keep your readers engaged, it is important that you keep it more personal. Your readers will feel more connected with you. Write a blog post as if you are talking to one person.
Reason #5: You don’t communicate with your readers
How often do you interact with your readers? Do you respond to your readers’ comments? Does your audience know you? Make sure that you communicate with your readers constantly. Your readers are your fans, your customers.
When you offer them your expert solution, they are bound to come back to you again. Blog comments are the easiest you can interact with your readers.
Reason #6: You are not consistent
You are extreme on one of these ends, you post everyday or you post once in a blue moon. So, the question is how often should you post? If you post everyday, you might be cluttering your readers’ inbox if they are subscribed to your RSS feed.
If you are posting once in a month, they would not be looking forward to your posts anymore and move onto other blogs. So keep it interesting for them, keep your blog posts coming so that they know when they can expect your next recipe or a blogging tip.
Reason #7: You do not maintain subscription list
If you are a blogger, or own a website, it is important that you maintain a subscription list. Your newsletters are a way for your subscribers to know you better. If you decide to sell something, you can do a presell through your newsletters.
Reason #8: You chose the blog topic because it makes lot of money
This is especially true of newbie bloggers. Even I did this when I was a newbie. When I was just venturing out into the blogging world, I found out that finance topics make lot of money. So, without any second thoughts, I started writing on Finance topics.
After a few weeks time, my mind went blank, I was running out of ideas. I had no knowledge or interest in this topic whatsoever. It basically got me nowhere. Thankfully, I started this out on one of the free blogging software, so it was easy for me to start over.
It is very important that you choose your blog topic based on your interest. You will never run out of ideas, ever!
Reason #9: Promoting only your blog posts on social media
When you become part of community, it is important that you post links to other blog posts, as well as yours. When someone links to your blog post in their social media network, make sure to reciprocate. Just liking, retweeting or repinning is not enough. Make sure to link to their blog posts as well.
That is why community and networking go hand in hand. When you are in the blogging business, you make sure that you are promoting and sharing other interesting content as well. Whenever you are sharing others’ content, make sure to tag them, so that they know that you shared their content.
Reason #10: You post affiliate links every chance you get
Sure, making money sounds good but posting affiliate links every chance you get is something your readers won’t appreciate. When you are recommending a product or service, that is where you can subtly post your affiliate links.
Displaying banner ads on your blog sidebars is also highly ineffective. I have not had any success with banner ads. I use text ads in my blog posts whenever recommending a product or service.
Embedding a text link in a blog post also does not look promotional and is not as annoying as other promotional methods. My readers love buying from my affiliate links, where I earn a commission from those sales.
So make sure not to clutter your blog posts with affiliate text links and banners.
Reason #11: You don’t take time to review your posts before hitting the publish button
Proofreading a copy of your blog post is extremely important. Make sure that there is a flow in your conversation that is keeping your readers engaged.
Check grammatical and spelling mistakes. Cut out awfully long sentences into two shorter ones. Grammarly is a great tool to proofread your posts, check grammatical, spelling and punctuation mistakes.
Make sure to review and edit your posts multiple times before publishing them.
Reason #12: Giving Up too early and too easily
Last but not the least, giving up on blogging after going through the process for about 6 months or so. I have come across many highly capable writers and bloggers who got discouraged with their blogging journey too early.
Blogging is an ongoing journey that demands time, effort and patience.
If you are expecting blogging to ROI within few months, you got into it for the wrong reasons. If you are passionate about writing and blogging, chances are you will thrive and persevere. Give it some time, and give it all you have.
After all, you have to sit back and think, why are readers coming to your blog? What are you offering them?
If you are offering them a problem to their solution, a giggle with your sense of humor, an interesting post about how you made that delicious pasta, you have just made someone’s day! Kudos!
Have any blogging tips to get more traffic to your blog? Please share with us and our readers so that we can all learn from each other!
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